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H&M - Colour story

3D visuals made for H&M and their campaign "Colour story".

Our task was to design & visualize the different dyeing techniques that H&M are using in their new collection. 

Vfx by Swiss International, art direction by Public Image.

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collage_02

RND

spindye_shot02_still02
spindye_shot02_still01
hm_digital_print_styleframe_002_3.9.2
hm_digital_print_styleframe_001_3.9.1
colorifix_bacteria_growth_styleframe_v002
colorifix_bacteria_growth_styleframe_v001
melted_glass_styleframe_01_comp_3.7.1
spin_dye_thread_styleframe_v001
shot01_plantbased-dye_styleframe_3.4.1
shot02_plantbased-dye_styleframe_3.6.1
tube_twist_natural-dye_v003_1.3
tube_twist_natural-dye_v001_1
colorifix_still_selection_04_v001
colorifix_colour_cloud_styleframe_v001