IKEA - IKEA Festival 2021
In 2021 IKEA hosted the online event IKEA Festival, a 24-hour festival packed with artists, designers, DJ's, chefs and many other talents opening the door to new experiences.
We were tasked with creating two different animations that transport the viewer through a door into a different world. We decided to focus on the theme contrast and created two visuals that played with the ideas hard vs. soft and day vs. night.
Art direction, Creative direction, Direction, 3D Production
PJADAD, Petter Johansson Kukacka