IKEA - Plant ball
In 2020, IKEA set out to make a vegetarian alternative to the iconic Swedish meatball.
In collaboration with PJADAD we were asked to create a short film describing how this new plant ball gets made.
The challenge was to create something that was somewhat true to the process while still looking delicious and interesting. We opted to focus on the ingredients and designed shots that tell the story of how they're processed in an abstract way.
Art direction, Creative direction, Direction, 3D Production
PJADAD, Petter Johansson Kukacka